New Bundle Format
Star Wars: Galaxy of Heroes
One of the smaller features I took on was a new take on bundle formats. We wanted to create a new presentation that would excite players to click through to the bundle, and improve the bundle information to help with clarity on the contents. We did testing with players with different pairings of the new/old bundle popup format with the new/old bundle details. When the feature went out we saw over 10% better click through rate and improvements on bundle purchases with the new designs on both the bundle popup and details.
